If you think that having a website for your business, is not necessary? Think again.
There are vast opportunities that can come to you once you have established a site of your own, whether it’s for an old business or a new one you wanted to work with. The efficiency of building a business website is not just convincing but rather, convenient. Your goal is to let people learn about your business, let them have the ease of accessing your products and services, and having a business website is like opening a door for them and raking in the benefits for you!
Need more convincing?
Look at it this way, nowadays people go online to search for things, whatever it is, Google is their friend. What you would want to have is a business advertised, people coming to you and getting involved with your prospects.
Having a business website is one sure way you can attract more customers. With this you’ll let people find you and let them come to you. Easy as it sounds right? Because it really is!
The type of your business is nothing to worry about, as long as it needs marketing, you’ll definitely need to go for a website.
Just know how having one benefits you and the potential customers there are. You’re giving them an outlet to find you, know more about your business, make transactions. Believe it or not, you’re not even going to spend any money in promoting your business, because there are lots of social media platforms out there that your audience may use to let everyone know they’re satisfied with your products and services!
A website is the cheapest way you can get to do all the advertising and marketing.
Starting A Business Website
Now that you’re convinced, let’s get going on how you can make your own business website from scratch.
Take note that there’s no need to worry about how much you would want to invest for this, if you don’t think money is a problem we’ll that’s going to be a lot easier for you! Also, if you know you can afford to pay someone to do it for you, then why not?
Is it really a need to worry how it’s going to look like?
Knowing the purpose why you’re building your business website, allows you to think of what it’s going to look like and how you think you’re going to have your customers have an easier access to it.
It’s basically going to have the information of your business, the products and services you’re offering. Be age-specific when knowing who your customers are going to be, and by this way you’ll have to know how to optimize a user-friendly website. Let them have the easiest way to navigate and go through your entire website, let them find what they need with ease.
You would want to have it look professional and inviting at the same time. And remember that it’s necessary that once people come to your site, you’ll be giving them a grasp of information letting them know what kind of business you are and what you can offer that they absolutely need.
Setting it up!
Your Domain Name
You have to have an idea of what you’re going to call your business, and this is where setting up your domain name comes in. Basically, you’re domain name is the name of your website. It’ll be the link people would be using or you would be using when you share it on social media or however you’re going to advertise it.
If you’re worried of how to come up with one, just think of something that’s going to be easy for anyone to remember. If you already have an existing business, i’d rather you use it instead.You can use your name if you want to depending on the type of business you actually cater.
Also, note that a domain name is not really ideal if it consists of numbers or acronyms. Get a short and simple one, yet catchy. Plus, you are free to choose whether it ends with .com, .net, .org, all up to you!
If you want to look up the domain name you settled for, go to mxtoolbox! It will help you know if that domain is already taken, if available, check when it was registered or if it had been blacklisted by Google! You wouldn’t want that since you would want people to find you.
A hosting is basically a your website access that gives you space for it’s contents, all information and data are stored in there. And for every website, it requires a host.
This is were you have to spend money, and it’s going to be entirely up to you on what option you’ll choose for it. A much less expensive choice is choosing a shared web host, wherein you have to share a server with others. If you want to check out what alternatives are there, you may check out these following web hosts:
A website basically consists of different pages you should work on. Think about what your pages will be about. There should be a designated page for your home that speaks of what your business is about, what your potential customers needed to see in order to entice them go over your website. Assign pages that are for your products and services, a place where they can contact you, submit suggestions and comments, learn about terms and privacy policies…
There must be a lead magnet you have to work on that makes you look professional, and that’s what you’re going to focus on to have your audience go over your entire site. Your aim is to look professional and trustworthy. Make sure you provide sufficient visuals and an organized website will sure give them an easier access.
It is important that you have a call to action, that practically means that you don’t leave your customers on a dead end. You have to tell them what to do next in order to be effective. You’re objective is to give them actions they can do to help them or provide solutions to what they need. For example, you can make them sign up for a free ebook that will answer they’re problem or lead them into the right place where they can learn more. There are actually different things you can offer! You have to have a clear idea and make sure that you work on it.
Also, there’s a need of including your brand logo to your site, this will be your business identifier, and have them see you as an owner and the people who works under your business in an assigned page. Let them know that they’re dealing with actual people who they can trust and contact.
Making Your Website Work
There are different things you need to take care of before getting your website live.
Setting up your payment system is one. If you’re an e-commerce, there are options for you to optimize that system. There are hosting that will offer you an easier access to getting it work. Do your research to make sure you know what will be suitable for you.
Not because you think you’re all ready to go, doesn’t mean you are.
Keep in mind that having a website isn’t done when you’ve set up the pages. You need to track how much traffic goes in your site. There are tools you can use to help you! Google Analytics will provide you measures of your daily traffic and total visitors, and Alexa Traffic Rank a free Google extension will also help you learn about your website traffic and rank.
There are more strategies you can do to promote your site besides social media marketing. Before having to post your website on different social media platforms you must do the Search Engine Optimization. Since your goal is to have a much bigger audience for your site, a well done SEO would do the trick. In order to rank better, make sure that you have chosen the right keywords, that is included in your title, tags, meta-descriptions and URLs!
You can learn more about SEO at seopressor.com!
So going over to promoting your website to different platforms, there are Facebook, Twitter, Pinterest, and a lot more. Make Sure you’re giving them the link of your website. You can continuously share your website once you get an update, you may have a latest post or a new product to offer.
Get your website live now! Don’t forget to be consistent on posting updates. Take good note that your goal is to gain traffic, build trust and be the word of mouth! It’s not going to be a piece of cake getting your website going, but a matter of patience and perseverance will help you accomplish what you needed to achieve. Always make a research on how you can improve your site and have more audience!